We get it. Liability Insurance is never going to be the top of anyone’s dinner party chat, school gate gossip or pub banter.

Until you realise your business isn’t covered in the event of a claim. When you realise you didn’t read the policy T&Cs or check the small print before you signed on the dotted line or e-signed your business away.

Then it would make headlines and gossip, for all the wrong reasons.

Insurance may be a grudge purchase but in the event of a claim it will come into its own. Think of it this way. You’re not buying insurance. You’re buying relief and peace of mind. You’re paying for stress-free days and no nail-biting nights.  

We also get that electronically traded platforms or cheaper premiums may seem appealing. Quick, convenient and budget-friendly. But when it comes to complex risks, we believe you get what you pay for. Online platforms do have a valuable place in the insurance market but be mindful that a human underwriter may not have even looked at the risk and the quote is computer generated based on standardised data entry.

So, if you run a niche, high risk, non-standard business you need the human touch. You need the reassurance that someone with years of experience in mitigating business risk has your back. You need common sense and pragmatic judgement that no computer programme can offer. Well, not yet anyway.

You need to know your underwriter knows his onions and his loss adjustments. You need a human who gets that no two businesses are alike, and neither are the risks they face day in, day out. Some higher risk or hazardous businesses need years of human underwriting expertise to ensure they are properly protected.

Get what you pay for

Whilst some online trading platforms might be cheap, if the standard policy wording contains exclusions on point 32.5, clause C-E that your specialism is not covered then it’ won’t be cheerful. Unless you have an endorsement confirming that this exclusion is not in force.

 In these circumstances, it is likely that in the event of a claim, your policy will be null and void. Not worth the paper it’s printed on. Nada. Leaving you up that creek without a paddle.

Then what you have is not cheap ‘n’ cheerful cover, but a very expensive piece of paper that will be worthless in the event of a claim.  The consequences could be devastating for your business.

Grandma was right. “Buy cheap, buy twice”.

That’s why we don’t do off-the-shelf, one-size-fits-all policies. Our underwriters get to know your business risks inside-out and upside down so they can provide the cover you need, not the cover you don’t.

So, what you get is an insurance policy that is as unique as your business. Plus, our liability insurance includes SafeCheck, a health and safety review that is tailored to the specific risks faced by your business and sector. We will highlight what you are doing well – and where there is room for improvement – to help keep employees safe and your business legal. Our clients also have access to a free legal helpline for the duration of their policy which can be a lifeline in the event of a claim.

As an added bonus, our human underwriting team are a nice bunch to do business with. Plus, online trading platforms will never offer you a round of golf followed by a few beers will they?

Cheers to doing business with humans!